How many times did your grandparents see
snowboards when they were children? Never. Now a billion dollar a year business
Development and Changing Cultural Landscapes— Is Our Future in Snowboarding
gives the full breakdown of how a new industry has changed the way we take our
ski holidays, how we look at sport, clothes, accessories and even lifestyles.
Is that an innovation? 2 ski’s to 1? Check the bank accounts of those
manufacturing and prodfuct design firms that did it.