When management, vertical integration and
advertising are put in place it might seem that innovation is the lost. In fact
it often is. In Innovation
and coordination - A schutzian perspective we see a system of mechanistic
models stifiling the creative process however monetizing and tracking all of
the necessary steps to provide “safety” in launch. What to do, or what not to
do, the architecture is clear and determines your firms typology. Where do you
stand? It’s how your firm sings their own innovation song.