Thursday, 18 May 2006

Give them what they didn't know they want? Else? They only know what they have

How does any company know what customers want before they want it? Responsive and Proactive Market Orientation and New-Product Success - details traditional responsive market orientation as well as a proactive approach.  The result is that proactive market orientation leads to new product success and increase custom loyalty.And a model to evaluate it. Of course.