Wednesday, 30 March 2011

Innovation never stops when you are MIT

In a recent article MIT has been credited with creating the 1st reusable and stable "living leaf" capable of full photosynthesis and able to generate power. www.wired.co.uk/news/archive/2011-03/28/artificial-leaf

While this may seen an incredible feat of science the technology was readily available in the past. The process to commercialize it and more, make it stable for mass production is the center-point for the innovation cycle. In many ways, which is highly ignored, 1st to market, or 1st to science in the case of the credited inventor of the earliest working designs does NOT = the person or firm being given credit or even economic benefit for the success of the work/innovation/design.

Here MIT demonstrates that the process is the point and the innovation is the end result of the effort from discovery through to commercialization. Not to mention a sizable economic benefit from the entire process when handled correctly.

Monday, 28 March 2011

Creating a Culture of Innovation

The development of a new product "innovation" is on the beginning for firms who are interested in continual sales and market interaction. Customers are constantly switching to competitors due to the seemingly effortless ability to change their minds and at the click of a button go to a new experience. Marketers and CEO's alike understand the switching costs are no longer costs, they are switching thoughts - infinitesimally small costs.

An interesting place to start digging into this is with an article by the Gallup Group on Creating a Culture of Innovation. While basic, it is an excellent primer on how to begin the journey.

Friday, 25 March 2011

Normal photos become 3D products instantly.

With the consistent evolution of new technologies and the ubiquitous handheld platforms researchers are putting into the hands of ordinary people applications capable of "instant" design. The new Microsoft Research Labs 3D iPhone scanner literally allows for on the fly stitching and rendering of complex objects. The whole technology can be seen here.....

What this means for clients and end consumers is the ability to snap photos, scan, render, send and then manipulate physical objects for the comparison and possible re-engineering into other products. Add the capability of Rapid Prototyping and new products (skins specifically) happen immediately. Companies now have to contend with anyone taking a photo of a competitors tea cup, send it to a Indonesian designer, re-interpret the design, have it produced in China and out to market in 30 days. And there is no slow down in sight

Wednesday, 9 March 2011

"Innovation" is not just for R&D labs

Innovation is a completely loaded word these days, and more, undecipherable from the original definitions created by Joseph Alois Schumpeter in early 1900's. Oddly these definitions are the exact ones that firms are forgetting when discussing how they can further develop their organizations "innovation" competency as well as new product development pipeline.
In an effort to bring this more to the public eye, The Cooper Hewitt Design Museum has once again began to round out their design triennial by detailing products and firms who are not only redeploying existing aesthetic models but utilizing modern day engineering and production capabilities to further create value for the firms that they sell into thus creating new value chain possibilities and therefore creating innovations. An example of this is the Mango Wood Radio  which at first glance might not impress. However, the reach of the product, price-point, aesthetic and over all strategy that the client had to create the product is the exact example of how breakthroughs happen and similarly how iGNITIATE can do the same for your firm.


Tuesday, 1 March 2011

Exploring Consumer Perceptions Of Product Innovativeness

 

Understanding how ratings systems and how they impact the data and perceptions of performance is they key to new product launches. Exploring Consumer Perceptions Of Product Innovativeness details a rating system to defines product innovativeness (PI) serving as a benchmark in order to assess other perspectives on product innovativeness, especially from the consumer angle. When it comes to details, empirical evidence is always an excellent way to NPD efficacy.