So what does good design do for business? Does it increase sales? Develop awareness? Build Loyalty? Or more importantly, create permanent memories in the minds of those who use the designs a company produced to the point where that company's products become synonymous with "good"
With the work of the TLS system, an new design and manufacturing capability was investigated, a new design direction determined and sales and marketing was brought into the fold to determine if a completely new product could be launched.
In the Article "Good Design = Good Business" details of how, when and why this is the case, but simplification isn't enough and Thomas Lockwood, quite the industry luminary gives a decent review of why. The comments generated however, far outstrip the articles initial intent giving an excellent review of alternative models for "good" and of course "bad" design.