Tuesday, 28 April 2015

May the (Darth Vader Design) Force Be With You (Tesco)


The subtlest of clues leads to the greatest of results and in particular when one of the UK’s largest retailers flirts with influencing millions. And all through design. 


In a recent and influential set of research Understanding Consumers' In-store Visual Perception: The Influence of Package Design Features on Visual Attention we see the basic mechanisms for an incredible array of tools capable of allowing the subtlest of design changes to have the maximum impact on buyers, the utility, function, and of course perception. In this case, the force is strong with Tesco's new milk container design now seen all over London and the UK nationwide.  



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Monday, 20 April 2015

Innovate or Die – A Playbook for Active Designers

What are the mechanisms for challenging the status quo? What are the ways that innovators are able to continually push the boundaries of what is possible within the context of “newness” here’s how:

 

iGNITIATE_Innovate or Die – A Playbook for Active Designers

 

When the home water filtration market needed a boost where did they turn? Design. How could Britta the major tour de-force in water systems turn their aging $15 system into an object that could stand out in a museum for it’s clean lines yet hefty price tag? Design. Innovate or Die – A Playbook for Active Designers we see the basic underpinnings of the way

 

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Wednesday, 15 April 2015

Demanding Design Dominant Decisions

How often is it that within a conservative and non-design driven regional or sometimes even international city, the notion of design is removed from the equation on order to maintain a sense of cultural balance – a conservative approach? Often.

 

iGNITIATE_Demanding Design Dominant Decisions

 

But how can European design thinking influence and even change not only the perception of radical modernity but at the same time push the boundaries? In Deciding About Design Quality and Design Perception we see how in exacting details. An excellent example of simple mechanisms to bring advanced thinking to geographic locations through physical space design.

 

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Tuesday, 7 April 2015

Kinetic Retail – If it Moves it Grooves

When a physical experiments in experiential design translates into a monetary gain for owners of large retail establishments, the focus for further exploitation of this is a topic of high interest. But how can it be done easily so as to not distract from the end users perception of artistic intent? Simple. Hedonism.

 

iGNITIATE_Kinetic Retail – If it Moves it Grooves

 

In The Kinetic Quality of Store Design: An Exploration of its Influence on Shopping Experience we begin to see a stochastic sampling size large enough to have influence on the assumptions of how design direction can directly effect bottom line ROI when evaluating if one particular design direction is better than another in artistic intent in the design environment.

 

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