Friday, 28 October 2016

Good design = Profits. Period

 Does Good Design Directly effect ROI? How could it not? The Impact of Industrial Design Effectiveness on Corporate Financial Performance quantifies the relationship between good industrial designto a companies financial performance. 



Looking at past results as well as forecasting positive result pattern for seven-years, this is a strong argument for the investment in design in business.



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Tuesday, 18 October 2016

How to get "The Look" to increase design ROI

The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice by identifying six indicators for defining the aesthetic performance and testing them on target consumers. 


These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.


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Tuesday, 11 October 2016

Good Design Can Save 500K How? As Simple As Packaging Design

How far does design extend into the enterprise? All the way to the format of packaging a sandwich. How does this effect ROI? Well when your selling more than a million sandwiches a day, every inch of packaging counts and more specifically where the data on that package is placed, means seconds for checkout staff. A design function. Definitely. TESCO in the uk saved more than 500k British pounds after simplifying design and the placement of that  product label. As described by Sir Terry Leahy, past CEO of TESCO describes in his book and described here
 
Simple examples of the design work being completed by Dove and L’Oreal are great examples and even the advanced R&D design work of Sunstar Butler amongst others show the necessity to push forward on materials and manufacturing capabilities.
 
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And this isn't a new topic, especially in the world of packaging as described and detailed by Smashing Magazine's Packaging Simplicity Article where even the placement of logo can effect the way, end users, in the case of checkout workers, can effect the time it takes to scan customers items. Thus simplicity isn't just for management, or even packaging design, but must begin with the 1st steps of the design, review and release process.


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Tuesday, 4 October 2016

How is Asia Cracking Creativity? Here's how and they are doing it very well.

Suggestions. Suggestions. Suggestions. How is it then that a culture so focused on hierarchial mechanisms for incrementalism benefits so highly from a suggestion based system? Simple. Focused incrementalism on the suggestions themselves.


Of 10 firms systematically researches, all 10 had between 38 and 833.2 suggestions per employee greatly increasing the value to the firm of new product development initiatives as well as solutions to existing problems. How did they do it?  Here is how; Cracking the Incremental Paradigm of Japanese Creativity



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