Five NPD models presented: the sequential, compression, flexible, integrative and improvisational detail a mechanism for product innovation management and illustrate a changing position to less mechanistic, and towards organic models of, in particular, creativity better accepted as Order or maybe “Disorder” in Product Innovation Models. Why is this case? Because without sales, there is no factor proportional enough to cause success for new products. Creativity is only as good as a market that pays for value.
