Saturday, 9 September 2006

Advocating the use of ATC in Product Design

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How can you Link Marketing and Engineering Product Design Decisions viaAnalytical Target Cascading well here's how and the application ...
Friday, 18 August 2006

What is the cost of investing in discontinuous products? Missing the ROI boat

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Rapid technological development has lead to a trend for discontinuous new products emerging on the market. The Roles of Marketing and Indus...
Tuesday, 18 July 2006

Good design = Profits. Period

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Does Good Design Directly effect ROI? How could it not? The Impact of Industrial Design Effectiveness on Corporate Financial Performance q...
Wednesday, 21 June 2006

Knowledge is the missing link to deisgn success

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Innovation is imperative in high-technology sectors, but beyond this what leads to success?  High-Technology Service Innovation Success: A ...
Thursday, 18 May 2006

Give them what they didn't know they want? Else? They only know what they have

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How does any company know what customers want before they want it? Responsive and Proactive Market Orientation and New-Product Success - d...
Saturday, 22 April 2006

The softer side of Innovaton - Corporate Cultures

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Corporate Culture and Commitment: Impact on Performance of InternationalNew Product Development Programs a must read for managers of new p...
Sunday, 12 March 2006

“Disrupting” disruptive design to produce even wilder innovations.

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There are alternative models to disruption if that kind of mentality is just too far for your organizations philosophy to go and Disruptive ...
Monday, 13 February 2006

Want international product success? Product standardization isn’t going to cut it in a global marketplace. But there is a way….

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New product development is not a national sprint it is an international marathon and with firms operating in disperse geographic areas and w...
Tuesday, 17 January 2006

Want Knowledge? Want Innovation? You’re going to have to manage for it.

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What is the rule of managing knowledge gathered for the purposes of innovation exchange and the ROI that comes from these efforts? Role of K...
Monday, 5 December 2005

Fuzzy innovations are not just loveable they are ROI’able

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What is the point of a fuzz NPD efforts and how do you mitigate them when the outcomes are fuzzy and the focus is process improvement, conce...
Tuesday, 22 November 2005

Ambidexterous Organizations don’t just use both hands, they use all of them.

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How many hands does Shiva have? How many arms does your organization have? How can you coordinate them all for continuous innovation? In Org...
Thursday, 13 October 2005

Embracing Innovation as Strategy = direct ROI

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Innovation and corporate venturing is usually a function of existing product lines and sometimes can even be considered disruptive increment...
Friday, 23 September 2005

Creativity and the Exploitation of R&D – how to get your ROI straight out of design

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How can you extract short-term R&D output and longterm R&D exploration of new technological goals? Focus on technological change, an...