Inter-firm Modularity and Its Implications for Product Development details 3 challenges in product development revealing positive solutio...

  Predictors of the Survival of Innovations details a ‘survival’ model for new product design and inventions. Through the identification o...

  By exploring the external management of medium-size manufacturing firms, Managing External Information in Manufacturing Firms: The Impact...

Through the example of five wine firms, Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Art...

Robust design can provide flexibility and speed to bringing new product developments to the market.   By exploring the four capabilities of...

Through five case studies in radical innovation development, The Nexus of Corporate Entrepreneurship and Radical Innovation concludes tha...

How do you do this effectively? The Impact of User-Oriented Design on New Product Development -  An Examination of Fundamental Relationship...

The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice by identifying six indicators ...

How can you Link Marketing and Engineering Product Design Decisions viaAnalytical Target Cascading well here's how and the application ...

Rapid technological development has lead to a trend for discontinuous new products emerging on the market. The Roles of Marketing and Indus...

Does Good Design Directly effect ROI? How could it not? The Impact of Industrial Design Effectiveness on Corporate Financial Performance q...

Innovation is imperative in high-technology sectors, but beyond this what leads to success?  High-Technology Service Innovation Success: A ...

How does any company know what customers want before they want it? Responsive and Proactive Market Orientation and New-Product Success - d...