Legos are a design icon and still hold dominance in the toy market. Part of this is due to its precision in design (form and materials us...

The use of surprise can elevate a product from the ordinary to the memorable. This article discusses the use of surprise in order to stimul...

  How do we identify and codify specific design direction? How to Rate 100 Visual Stimuli Efficiently explores perceptual mapping by asses...

  How are innovations in design lead by clusters of associated companies that are unified through their close geographical proximity to one...

  Female Preferences in Design? When haven’t there been? By exploring aesthetic, functional and social associations in product design, Towa...

  Emotion and senses play an important part to how a design is received by the consumer, and Effects of Visual-Auditory Incongruity on Prod...

  The fundamental material of a product is essential to its success, it effects performance as well as customer’s reaction to it and its v...

  Subliminal Search : A brain monitor could vastly improve image analysts’ efficiency is an excellent framework for harnessing the brain’s ...

  Focusing on the ugly ducklings of the design / art world, Momento Mori brings to light their dark, social commentary manifest through de...

  Profiled by ICON magazine we see Marc Newson describing his working history as a product designer and how his realization of limited art...

  User value - competing theories and models is an excellent way to explore the various components of value and evaluates the different pr...

  Design is widely accepted as being good for business as it adds value to products and has an influence on performance and visibility. Nev...

  Using a large sample size Exploring Types and Characteristics of Product Forms explores the emotion and pleasure associated with design....