An excellent study on Cross-Functional Cooperation with Design Teams in New Product Development we can see empirically that there are 11 cr...

  Innovation diffusion is about the adoption of technology and the distribution of usable artifacts. It is successful when it has an inter...

  The Rendered Image – Designers Necessity details how today we are starting to supplant photography and photography is mimicking renderin...

  Radical innovation has become an important element in new product development and the management of innovation teams is increasingly impo...

  It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential...

  Who is Charles Simonyi? Possibly one of the worlds greatest programmers and a disenchanted soul for contemporary software programming who...

  Legos are a design icon and still hold dominance in the toy market. Part of this is due to its precision in design (form and materials us...

The use of surprise can elevate a product from the ordinary to the memorable. This article discusses the use of surprise in order to stimul...

  How do we identify and codify specific design direction? How to Rate 100 Visual Stimuli Efficiently explores perceptual mapping by asses...

  How are innovations in design lead by clusters of associated companies that are unified through their close geographical proximity to one...

  Female Preferences in Design? When haven’t there been? By exploring aesthetic, functional and social associations in product design, Towa...

  Emotion and senses play an important part to how a design is received by the consumer, and Effects of Visual-Auditory Incongruity on Prod...

  The fundamental material of a product is essential to its success, it effects performance as well as customer’s reaction to it and its v...