iGNITIATE
Sunday, 18 January 2009

Consumer Product Attachment – Love is why design exists

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  For studies in sustainability, Consumer Product Attachment - Measurement and Design Implications cannot be a better primer. Detailing th...
Tuesday, 16 December 2008

Working together – cross functional teams for design ROI

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An excellent study on Cross-Functional Cooperation with Design Teams in New Product Development we can see empirically that there are 11 cr...
Sunday, 23 November 2008

Innovation diffusion. Only for the risk takers

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  Innovation diffusion is about the adoption of technology and the distribution of usable artifacts. It is successful when it has an inter...
Thursday, 2 October 2008

Get ready for real time rendering

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  The Rendered Image – Designers Necessity details how today we are starting to supplant photography and photography is mimicking renderin...
Wednesday, 17 September 2008

Creating, Growing and Sustaining Efficient Innovation Teams

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  Radical innovation has become an important element in new product development and the management of innovation teams is increasingly impo...
Thursday, 14 August 2008

Identifying Untapped Creativity in Organizations – buried ROI

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  It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential...
Saturday, 19 July 2008

Anything You Can Do, I Can Do Meta

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  Who is Charles Simonyi? Possibly one of the worlds greatest programmers and a disenchanted soul for contemporary software programming who...
Wednesday, 18 June 2008

Lego – the meta design tool of almost all designers

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  Legos are a design icon and still hold dominance in the toy market. Part of this is due to its precision in design (form and materials us...
Monday, 12 May 2008

Surprise! Made you Look! – Surprise as a Design Strategy

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The use of surprise can elevate a product from the ordinary to the memorable. This article discusses the use of surprise in order to stimul...
Saturday, 26 April 2008

Variations in Perceptual Mapping & Design Necessity

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  How do we identify and codify specific design direction? How to Rate 100 Visual Stimuli Efficiently explores perceptual mapping by asses...
Saturday, 15 March 2008

Design Thinking and the Experience of Innovation

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  How are innovations in design lead by clusters of associated companies that are unified through their close geographical proximity to one...
Friday, 15 February 2008

Designing for genders

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  Female Preferences in Design? When haven’t there been? By exploring aesthetic, functional and social associations in product design, Towa...
Wednesday, 23 January 2008

Sounds like….Design. Come again? Yes. Sound for ROI

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  Emotion and senses play an important part to how a design is received by the consumer, and Effects of Visual-Auditory Incongruity on Prod...
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