iGNITIATE
Wednesday, 28 March 2012

Design Innovation Isn't Just Balls

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Often we are asked, "what is design innovation" and naturally the answer is juggling a bowling ball, a pink pong ball on fire and ...
Thursday, 16 February 2012

Power Pylon Design - The New Landscape of Britain?

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How can design transform a country(side) in one motion? Bringing aesthetics as well as functional benefit to a truly worn out design but not...
Monday, 6 February 2012

Design Disruption shouldn't ignore Business Model Disruption

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Design disruption is often a function of form, sometimes function and a lot of luck, but business model disruption has a much larger focus o...

iGNITIATE goes live on TwitterFeed

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Join us on Twitter  https://twitter.com/ignitiate
Tuesday, 3 January 2012

the 10 steps of innovaton failure

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Previous research into why innovation fails shows us the necessity to not focus directly on outcomes which is the domain of NPD but the gene...
Tuesday, 13 December 2011

Jawbone UP, UP and away innovation?

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Recently the Jawbone UP has been released and among a flash of controversy the general review is the same, no Bluetooth causes it's demi...
Friday, 9 December 2011

design R&D means whole new classes of ROI

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Often it is the simplest of design queues that can transform an entire category of objects and object interaction. Take for instance the squ...
Friday, 25 November 2011

Good Design = Good Business

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So what does good design do for business? Does it increase sales? Develop awareness? Build Loyalty? Or more importantly, create permanent me...
Monday, 31 October 2011

a 50M investment for a "beautiful" US designed thermostat?

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Revolution is not a rare thing in a US startup. Change the rules. "Innovation." ALL of these philosophies are vocabularies that ...
Friday, 28 October 2011

Design requires breakthroughs, Longevity requires cults!

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We're often asked, if design is so important what stops design itself from being corrupted? It's simple. Cults. And g ood design and...
Tuesday, 4 October 2011

MAKE IT HAPPEN! - Entrepreneurship & Intrapreneurship - Innovation from Within

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Today we deliver a presentations called "MAKE IT HAPPEN! - Launching the "New" as Entrepreneurs and Intrapreneurs" at Lo...
Thursday, 29 September 2011

Full innovation: Pull=Align, Push=Create

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Recently an article in Harvard Business review titled, " Aligning with the Consumer Decision Journey" discussed the value of ...
Friday, 26 August 2011

"design" innovation in 7 laws?

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A recent Fast Company Article provided an overview of Phil Mckinley's 7 laws of Innovation where his breakdown occured including Phi...
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