Tuesday, 30 December 2014
Why “Star Trek Vision” is the Design Mechanism for Breakthroughs
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It’s often that designers are called upon to show what can’t be done, what hasn’t been done and essentially how these two situations can be ...
Friday, 26 December 2014
Designs Role in Technological Innovation? The Driver
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The notion of what design is becomes hotly debated however from the perspective of doing what’s never been done before, the role is as the d...
Thursday, 18 December 2014
Divergence, Convergence, and Why Design Sets the Stage
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How are designers, external and internal capable of maximizing a firms chance of not only creating, manufacturing, but elevating the parent ...
Utilizing Design Knowledge for Fostering Innovation
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Why do some firms succeed in launching game changing products and services? How can any firm learn to do the same. In “Design as a knowledge...
Thursday, 4 December 2014
How Stanford and SRI Deliver the Greatest Design Breakthroughs
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It isn’t too hard to see how epicenters push shockwaves to lower lying areas and then reflect back along the lowest point and shortest possi...
Friday, 28 November 2014
Implementing Innovation – Spaghetti on the Ceiling Doesn’t Fly
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How often does a product or service make it out of the boiling water and onto the plate? Much more than one might expect when put in context...
Tuesday, 18 November 2014
What Makes Breakthroughs? Negative Emotional States
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Necessity is the mother of invention? The father of innovation? The sibling of complacency? No. It’s the negative emotional state of an unsu...
Thursday, 13 November 2014
Creativity is Latent Entrepreneurship for New Product Development
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When the basis of creativity is just do it, entrepreneurship is only a step away given the ability to turn creativity into demand. In “ Intr...
Wednesday, 5 November 2014
Underdog Branding Success is New Product Design & Development
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Design is not just for the unknown or unproven, the R&D Lab or for story time, it’s the basis of creativity and the need to experience t...
Thursday, 30 October 2014
What does it mean to design like the Swiss. This is what….
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Cultural identity is not something that can be easily pinned down. Visual queues, color but hardly so simple as interaction. Braun can possi...
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