Friday, 28 October 2016

Good design = Profits. Period

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  Does Good Design Directly effect ROI? How could it not? The Impact of Industrial Design Effectiveness on Corporate Financial Performance ...
Tuesday, 18 October 2016

How to get "The Look" to increase design ROI

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The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice by identifying six indicators f...
Tuesday, 11 October 2016

Good Design Can Save 500K How? As Simple As Packaging Design

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How far does design extend into the enterprise? All the way to the format of packaging a sandwich. How does this effect ROI? Well when yo...
Tuesday, 4 October 2016

How is Asia Cracking Creativity? Here's how and they are doing it very well.

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Suggestions. Suggestions. Suggestions. How is it then that a culture so focused on hierarchial mechanisms for incrementalism benefits so hig...
Tuesday, 27 September 2016

How is Untapped Creativity in Organizations Valuable? It's Buried ROI

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It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential an...
Tuesday, 20 September 2016

Deisgn & Innovation are Discontinuous and Yes, there is a way to harness it.

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Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation defines a definitive description of...
Tuesday, 13 September 2016

Interview with Gregory Polletta for The iGNITE Convergence Program @ Northeastern University Boston

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On Tue., Sept 13th @ 12 noon Gregory Polletta will give the 1hr pre-iGNITE lecture series on Design & Innovation at Northeastern Univer...
Tuesday, 6 September 2016

Richard Branson Gets Design. Does your firm?

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Why is design not synonymous with the America's? Why is it not as important as in Europe and why are branded international design super...
Tuesday, 30 August 2016

Low-Cost versus Innovation. Can you outsource design innovation? Yes.

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Design and particularly innovation is expensive. In 2016, a typical industrial designed product costs minimum $250K to launch. Can this be m...