Tuesday, 5 March 2019
Perceived Value Is No Longer Just Perceived - The Case Of The Beautiful Toaster
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With the ever expanding capability to inject an aesthetic vocabulary into designed products, it is no longer a confusion that consumer's...
Thursday, 7 February 2019
You want real innovation ? R&D is where it starts. Mindset is how. When means if the ROI can follow.
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Over and over in the "innovation" game the same issue arises - what is innovation? A Schumpeter definition of innovation from 193...
Wednesday, 9 January 2019
A Historical Design Point - Off The Shelf Quantum Computers & Full Brain Access & Just Like Netscape in 1994
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Mark these words, today marks a historical turning point. You can now buy The IBM-Q an off the shelf quantum computer while The Brains of 3...
Tuesday, 4 December 2018
When Case Studies Claim "Innovation", Design Pattern via Naval Gazing Can Take Place
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Often the reality is what comes after design is not innovation because a beautiful case study has been created. Previous details about how e...
Tuesday, 6 November 2018
Design, Novelty and Innovation Come Together when Design Confidence Exists
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The Botticelli Beauty Paradox is a reality of emerging utilization for one simple reason: usability, investments necessary for real engineer...
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