Tuesday 15 November 2016

Design and Innovate or License? What's Best and When?

When mitigating the mechanisms for innovation vs. product launch, IP is the king and COST REDUCTION, LICENSING AND INCENTIVE TO INNOVATE details multiple mechanisms for bringing internal  R&D to ROI fuition ASAP.


Challenges include identifying key internal stakeholders, who is a roadblock to product launch success, market variables for timing mistakes, financial impacts of the sales cycle to bring innovations to the market, design and manufacturing challenges for production and economic models mitigating timing for technological adoption. A powerful toolset for designers and launch specialists alike.


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Tuesday 8 November 2016

Adopting Designs, Tools, Engineering, Innovation: It's All In The Team

The issue with an adoption, a plant, a friend, a child, and entirely new effort for a firm is the way that the innovation is integrated with the overall firm itself.


The dilemma of when to bring it into fuition, how to get others to also adopt it and champion is well documented in “The Dynamics of Factors Affecting the Adoption of Innovations” providing necessary tools to make innovations happen while avoiding the disadvantage of facing the risks of failure.


 
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Tuesday 1 November 2016

Launching the Unknown Paths to Creating Simple Stickiness

Three models to embrace chaos and change practice efforts are discussed via an enlightened modern, ironic, and a postmodern mechanism for NPD and innovation situations in Coping with Chaos in Change Processes.
 
 
Understanding the professional identities necessary to launch the unknown, getting your head around the challenges and struggles of your team is deciphered in an easy to use toolset and a worthy addition to any designers toolset.

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Friday 28 October 2016

Good design = Profits. Period

 Does Good Design Directly effect ROI? How could it not? The Impact of Industrial Design Effectiveness on Corporate Financial Performance quantifies the relationship between good industrial designto a companies financial performance. 



Looking at past results as well as forecasting positive result pattern for seven-years, this is a strong argument for the investment in design in business.



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Tuesday 18 October 2016

How to get "The Look" to increase design ROI

The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice by identifying six indicators for defining the aesthetic performance and testing them on target consumers. 


These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.


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Tuesday 11 October 2016

Good Design Can Save 500K How? As Simple As Packaging Design

How far does design extend into the enterprise? All the way to the format of packaging a sandwich. How does this effect ROI? Well when your selling more than a million sandwiches a day, every inch of packaging counts and more specifically where the data on that package is placed, means seconds for checkout staff. A design function. Definitely. TESCO in the uk saved more than 500k British pounds after simplifying design and the placement of that  product label. As described by Sir Terry Leahy, past CEO of TESCO describes in his book and described here
 
Simple examples of the design work being completed by Dove and L’Oreal are great examples and even the advanced R&D design work of Sunstar Butler amongst others show the necessity to push forward on materials and manufacturing capabilities.
 
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And this isn't a new topic, especially in the world of packaging as described and detailed by Smashing Magazine's Packaging Simplicity Article where even the placement of logo can effect the way, end users, in the case of checkout workers, can effect the time it takes to scan customers items. Thus simplicity isn't just for management, or even packaging design, but must begin with the 1st steps of the design, review and release process.


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Tuesday 4 October 2016

How is Asia Cracking Creativity? Here's how and they are doing it very well.

Suggestions. Suggestions. Suggestions. How is it then that a culture so focused on hierarchial mechanisms for incrementalism benefits so highly from a suggestion based system? Simple. Focused incrementalism on the suggestions themselves.


Of 10 firms systematically researches, all 10 had between 38 and 833.2 suggestions per employee greatly increasing the value to the firm of new product development initiatives as well as solutions to existing problems. How did they do it?  Here is how; Cracking the Incremental Paradigm of Japanese Creativity



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Tuesday 27 September 2016

How is Untapped Creativity in Organizations Valuable? It's Buried ROI

It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential and Practised Creativity - Identifying Untapped Creativity in Organizations shows you exactly how this can be done inside your organization by quantifying several necessary practices and provides a managerial guide to tapping this resources within a company.




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Tuesday 20 September 2016

Deisgn & Innovation are Discontinuous and Yes, there is a way to harness it.

Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation defines a definitive description of what these units entail. Through a case study of an exploratory unit in an automotive firm, the concept of the unit is defined along with the role of its members and the way they communicate their ideas.



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