When inventors, designers & engineers usage fate depends on IP to protect value can IP law itself be protected? Yes. Here's how.
In the race to the base ( of the brain stem ) which is a commonly used rubric for the fastest way to make users stick on any platform long enough to be served as many ads as possible ( in an advertising centric model of social media platform monetization - or just about any platform these days ) the idea that IP ( and especially in the case of Ai generated text ) is a sticking point almost beyond compare as we enter into the age of non-stop content and at the speed of light by non-human actors.
This can be seen even more clearly in our efforts to uncover for our clients and as detailed in When Why Not Becomes Here’s How, Breakthroughs Happen where we see how even when " Non-human " is in use as in Ai systems registered to either real or 100% made up people when 20, 50, 100 year known efforts are confused with unrelated registrations of IP across the globe, it is those that have created and been recognized for the long standing efforts that pay the price.
Thus, does it matter then how content and registered R&D, design, and engineering intellectual property is used ? Not any more it seems. Until now.
When the output of scientists, engineers, medical doctors, and anyone with specific industry certifications required to or given any extra credence in the race to the base when it comes to content on the web ? And, On social media platforms etc., ? No. Because in 2025, and in the past, The model is, as it has always been, constant content destination ( validated or not - in whatever way there is, blue check mark, etc,. ) is king and with that firms, brands, trademarked entities, government offices, etc.,, all pale in value to likes, views, shares and comments. But why? And, what can be done about it? This is where the team at iGNITIATE goes even deeper in Innovation IP = Advanced Awareness – Roadblock Resistance
getting into the depths of Generative Design systems and how they pertain to the famed Nature Magazine article The Patenting Versus Publishing Dilemma, yet, how can well established companies, world wide brands, 10, 20, 50, +100yr old institutions continue to own what was and is always theirs concerted and well honed social value without confusion from others: where their own identity so as to be able to continue to build and grow must be protected ?
When the worlds best known brands, longest running active trademarks, active patents, etc., need to be preserved and protected globally when international search engines output and now Ai systems ( that are supplanting any search engine output by order of magnitude of usage ) also cannot be a factor for providence what then. When It seems that with intent registering, using, or outright co-opting trademark, patent and copyright ( the foundations for IP protection and thus innovation ) is directly threatened by the infinitely " automatic " linking of the tokenization or LLM " intelligence " building that demands that the intake of knowledge ( and thus the output of Ai systems ) does not require ( without checking, who to know who owns what / what can be used and what cannot ) this means that in any public display of any word it seems ( and it's words that drive LLM's and thus derive and drive Ai ) either must be 100% free, or Ai can't function and so says the biggest firms in the world who use just about any Ai system at all. This is never so clearly seen in Musk and Dorsey’s Call to ‘Delete All IP Law’ Ignores Reality and yet, as LLM's are the path to so much growth in Ai are there other ways? Yes.
The reality and of course ownership need to ( in the case of Musk ) where he " directed " apparently the “nicest employee” of Tesla to camp out on the lawn of the person who owned it and apparently for days at a time so as to secure the trademark rights to the “Tesla Motors” which was so vital the development of the brand, is where ( and within one country but not internationally in many cases ) trademark in particular but not so much when it comes to Ai copyright and certainly not in patent related issues ( where the smallest change means a new product in many cases ) means that the primary way to push innovation forward and from the standpoint of the original creators of NPD, R&D and trademark registration efforts, the THE crux of the way innovation moves forward: without confusion from inter-country efforts and certainly intra-country efforts of those not connected to in any material way, those that are the owners of said IP.
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