Friday, 23 January 2004

Offices & staff in far off places? Can you literally listen for creativeity? Yes

Models for decentralized innovation parsing is a mechanism for not missing weak signals for R&D investment, new client possibilities or breakthrough products. But can you do it from within an organization? Yes by using Insourcing Creativity with Listening Posts in Decentralized Firms by utilizing 3 types of determinants to listen inside an organization:  trend scout, technology outpost and matchmaker.