13 western sectors can be wrong: innovation isn’t NPD

When innovation is used incorrectly as NPD a damaging effect occurs: a low down of the reality of breakthrough. Via the results of a 13 western sector analysis it’s Improve quality, Open new markets and Extend service range as the “innovation” capabilities that these firms focus on. This is NPD. Further analysis shows alternative methods, the real crux of innovatin.

Want mature firm innovations? Justifying R&D ROI has it’s challenges there.

How are project conceived, and more R&D justified to CFO’s? Financing R&D in mature companies - An empirical analysis is that detail. Models shown and techniques used to communicate as well as analyize and finaically model create the framework for the toolset necessary. More a clear path to R&D for IP protection is discussed and mitigated against the “get it to market” only model.

Innovation and coordination - not much different than the artist/creator model

When management, vertical integration and advertising are put in place it might seem that innovation is the lost. In fact it often is. In Innovation and coordination - A schutzian perspective we see a system of mechanistic models stifiling the creative process however monetizing and tracking all of the necessary steps to provide “safety” in launch. What to do, or what not to do, the architecture is clear and determines your firms typology. Where do you stand? It’s how your firm sings their own innovation song.