Sunday, 5 December 2004
Can the Japaneese even crack creativity? Yes & very well.
Suggestions. Suggestions. Suggestions. How is it
then that a culture so focused on hierarchial mechanisms for incrementalism
benefits so highly from a suggestion based system? Simple. Focused
incrementalism on the suggestions themselves. Of 10 firms systematically
researches, all 10 had between 38 and 833.2 suggestions per employee greatly
increasing the value to the firm of new product development initiatives as well
as solutions to existing problems. How did they do it? Here is how; Cracking
the Incremental Paradigm of Japanese Creativity
#Design by
iGNITIATE
Tuesday, 23 November 2004
Radical NPD is intrapreneurship and of 10/21 firms say they all face the same challenges
After investigating 21 manufacturing firms, it
was found that the issue of resource allocation in radical NPD efforts inside
the firm inevitably cause the most pain. How do you mitigate them? My Changing
Strategies and Tactics for New Product Development to focus on external
resources in a skunkworks model. Does it cause internal stress w/teams and
those wanting to get ahead? Yes, but then again, no risk no reward and that’s
not something employees want to hear however there are ways around it as
presented here.
#Design by
iGNITIATE
Saturday, 23 October 2004
Want more synergy between marketing + R&D. The Matrix. It’s all in the matrix.
The steps for full integration and connection of
Creating
synergy between marketing and R&D is detailed in this article in the
journal of Product Innovation Management detailing how large fortune 500 firms
are able to coordinate the efforts of desperate geographic groups and assure
that functionality and brand values are communicated to users.
#Design by
iGNITIATE
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