Sunday, 5 December 2004

Can the Japaneese even crack creativity? Yes & very well.

Suggestions. Suggestions. Suggestions. How is it then that a culture so focused on hierarchial mechanisms for incrementalism benefits so highly from a suggestion based system? Simple. Focused incrementalism on the suggestions themselves. Of 10 firms systematically researches, all 10 had between 38 and 833.2 suggestions per employee greatly increasing the value to the firm of new product development initiatives as well as solutions to existing problems. How did they do it?  Here is how; Cracking the Incremental Paradigm of Japanese Creativity

Tuesday, 23 November 2004

Radical NPD is intrapreneurship and of 10/21 firms say they all face the same challenges

After investigating 21 manufacturing firms, it was found that the issue of resource allocation in radical NPD efforts inside the firm inevitably cause the most pain. How do you mitigate them? My Changing Strategies and Tactics for New Product Development to focus on external resources in a skunkworks model. Does it cause internal stress w/teams and those wanting to get ahead? Yes, but then again, no risk no reward and that’s not something employees want to hear however there are ways around it as presented here.

Saturday, 23 October 2004

Want more synergy between marketing + R&D. The Matrix. It’s all in the matrix.

The steps for full integration and connection of Creating synergy between marketing and R&D is detailed in this article in the journal of Product Innovation Management detailing how large fortune 500 firms are able to coordinate the efforts of desperate geographic groups and assure that functionality and brand values are communicated to users.
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