Knowledge is the missing link to deisgn success

Innovation is imperative in high-technology sectors, but beyond this what leads to success?  High-Technology Service Innovation Success: A Decision-MakingPerspective concludes that that there is a positive correlation between knowledgeable decision maker within an organization as well as conscientious intelligence gathering on customers and technology.

Give them what they didn't know they want? Else? They only know what they have

How does any company know what customers want before they want it? Responsive and Proactive Market Orientation and New-Product Success - details traditional responsive market orientation as well as a proactive approach.  The result is that proactive market orientation leads to new product success and increase custom loyalty.And a model to evaluate it. Of course.

The softer side of Innovaton - Corporate Cultures

Corporate Culture and Commitment: Impact on Performance of InternationalNew Product Development Programs a must read for managers of new product development, here we see the full identification of softer behavioral environment dimensions within NPD programs.  This article measures the success of 252 international NPD programs by examining indicators in three dimension: organizational, new product development and globalization.  The outcome, success = integrate soft dimensions into NPD programs.