Advocating the use of ATC in Product Design

How can you Link Marketing and Engineering Product Design Decisions viaAnalytical Target Cascading well here's how and the application of a new marketing method quantifier, analytical target cascading (ATC) to marketing and engineering design goals in order to forecast optimal product development decisions.  The conclusion is mixed but does suggest this adds another positive layer in making product design decisions. 

What is the cost of investing in discontinuous products? Missing the ROI boat

Rapid technological development has lead to a trend for discontinuous new products emerging on the market. The Roles of Marketing and Industrial Design in Discontinuous NewProduct Development explores the marketing and industrial development process for discontinuous innovations and concludes that it is an unconventional.  What's the end advice? managers must consider the implications in industrial design and marketing activities when developing discontinuous product and imbed in the process a full dose of design thinking for maximizing NPD efforts.

Good design = Profits. Period

Does Good Design Directly effect ROI? How could it not? The Impact of Industrial Design Effectiveness on Corporate Financial Performance quantifies the relationship between good industrial designto a companies financial performance.  Looking at past results as well as forecasting positive result pattern for seven-years, this is a strong argument for the investment in design in business.