Finding the balance with radical innovation

Through five case studies in radical innovation development, The Nexus of Corporate Entrepreneurship and Radical Innovation concludes that proactiveness, risk taking and autonomy are stimulants where as aggressiveness has a negative effect on development and performance. An excellent example and framework for Innovation and disruptive design launches.

Making Technology Useful - A Design Model

How do you do this effectively? The Impact of User-Oriented Design on New Product Development -  An Examination of Fundamental Relationships details the impact of user-orientated design (UOD) in the new product development process and provides a comprehensive approach on how to use it. 

How to get "The Look" to increase design ROI

The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice by identifying six indicators for defining the aesthetic performance and testing them on target consumers.  These six indicators provide a useful tool for managers on how to use “the look”to position a product on the market and forecast optimal product performance. Tool-sets galore.