Using a large sample size Exploring Types and Characteristics of Product Forms explores the emotion and pleasure associated with design. It identifies 14 key characteristics, giving emphasis to aesthetics and bios in certain areas of design. An excellent framwork for NPD analysis and pushing design forward for ROI in your firm.
Inter-firm Modularity and Its Implications for Product Development details 3 challenges in product development revealing positive solutions that are somewhat counter to conventional managerial practices. A perfect example of how to navigate & enhance product performance for maximum ROI.
Predictors of the Survival of Innovations details a ‘survival’ model for new product design and inventions. Through the identification of three key success factors: anticipation of demand, profitability, technological maturity it creates a formula for anticipated return of a product. Great for assessing the success of ideas and NPD efforts inside emerging firms.