Saturday 2 March 2002
Creativity in Multidisciplinary NPD teams: making it happen
Through a study of new
product development in medium-sized companies, we see how Creativity in Multidisciplinary Teams can push NPD efforts forward and create the
relationship within developmental teams for innovation.
Describing the ‘newness-generation’ with new developmental teams and
‘newness-reception’ within larger organizations, we see a clar path described and several models explaining these dynamic systems.
#Design by
iGNITIATE
Tuesday 5 February 2002
Real Options & of Open Innovation Practices in Corporate Venturing
How can you enter into a venture opportunity and
understand the full implications of ROI for that new product development
effort? How can it be measures and undetstood for shareholders and internal
champions? Here’s how.
#Design by
iGNITIATE
Tuesday 15 January 2002
Senior Management Support in the New Product Development Process
Studies conducted in the Netherlands and UK show
that there is a small to medium association between senior management support
on new product development and product performance. Senior Management Support in the New Product Development Process details excellent suggestions that it is more productive to evaluate the
direct and indirect effects
#Design by
iGNITIATE
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