Usign The Innovation Compass & finding your bearings.

In the development of the systems to determine your NPD and breakthrough capability it isn’t just strength that lets you know if your efforts will produce market dominance and magnetic company interest, however Innovation Compass: A Self-audit Tool for the NPD Process gives the tools to determine if you are cpable, what you are lacking and what you need to do to make it the last mile.

Snowboarding for Innovation – where a breakthrough happened.

How many times did your grandparents see snowboards when they were children? Never. Now a billion dollar a year business Product Development and Changing Cultural Landscapes— Is Our Future in Snowboarding gives the full breakdown of how a new industry has changed the way we take our ski holidays, how we look at sport, clothes, accessories and even lifestyles. Is that an innovation? 2 ski’s to 1? Check the bank accounts of those manufacturing and prodfuct design firms that did it.

Brand, Identity & Innovation Development in the New Economy

The internet provides a new global marketplace where one can find new and unusual goods and buyers can find information about the goods.  How can you create a brand identity in this new economic and keep design at the front and center? Brand Identity Development in the New Economy