Design Tools --> The Path to Novelty --> The Path to ROI

They say that Design Never Sleeps and neither does a clients push for more access to customers and possibilities for new products to dominate a market. There were multitudes of new audio players that hit the market from the 1st pocket sized radios, to walkmans to MP3 players before Apple dominated the market for portable music players. Now they are all obsolete not because they are useful, rather because the firm that designed/innovated/produced the fastest. And, it didn't even matter if what they produced was good enough, only that the journey was afoot.

The reality of the positive correlation between the number and variety of ideas produced during the design process, and the novelty of the design concepts is a clear indication that the tools are the key. In Influences of design tools on the original and redesign Processes  we see the clear underpinnigs of this and how organizations can effectively move faster to capture the illusive "good enough" which keeps thriving firms succcessful

                                

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Switching ( Costs ) & Later Stage Creative Behavior Economics - It's the basis for creativity

Design Isn't The Only Thing That Gets A Little Wild As Time Goes On.

Initially thought of as the last bastion of the process of design, when creative behaviors wield their heads at later stages of the design process, often this is to the determent of all involved from the management, finance and operations side of design and new product development efforts. Something as simple as millimeter changes can have lasting impact on the manufacturing and deployment of complex productions of new product development efforts. In the software development world this is just as complex however not necessarily as devastating as in the physical product development world - only due to the physicality of production.

Regardless, and what is of note, is that it is later stage changes and deign modifications that often make the greatest impact in the success of highly designed products which make innovations possible for example the impact ( and acceptance ) of DRM embedded in the first apple products which is possibly the single greatest factor to the success of the product with the music and movie industry. Described in "The appearance of creative behavior in later stage design processes" we see how this is possibly how Apple was able to dominate the marketplace so quickly - once the movie and music industry embraced Apple's products ( and software solutions to thwarting copyright infringement ) there was no limit to how many they could sell by removing the worry that Apple's devices were contributing to copyright infringement - later stage creative problem solving in the development of new products and how this can also impact your firms new product development activities.

                                

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .