What
is the reason for spontaneous fixation and innovation combustion? Unconscious
Design
The
reality of design thinking can be identified and focused onto a multitude of
factors but one which is consistently ignored is the function of spontaneous
fixation. In
Inspiration and fixation: Questions, Methods, Findings, and Challenges we
see the mechanisms and possibilities to allow the unconscious models of design
effect the tools that designers use and more importantly the possibility of
breakthroughs happening.
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