Culture Means Consistency Means Meems in Successful Products

A chair is a chair is a chair. A computer is a computer is a computer. Yet, some products become icons and some are produced and then re-designed over and over until an inflection point occurs. Some firms see this as the capacity to easily apply marketing and consistent brand building, others see the effects of R&D and Design development to influence necessary cultural queues, meems, etc, that create an icon. When this happens a firm and a product transcend the mere function of what it is that they create. 

In Cultural Features in Modern Product Design - Cross-cultural Product Design we see the basis for how this can happen in an exact form and process and although the efforts to connect design to extended heritages and traditional values the increased sense of spiritual
essence and connection in human life is only but one aspect of the value of design. Design is not only the engineering and manufacturing production capabilities of manifesting but creates a construct of the future to be experienced. Design is not only a connection to the past but a link to the future yet to become. 

                                

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

You Want Real Innovation - R&D Is Where Real ROI Happens. Creativity Is The Key…

When Tang, Shang, Naumann and von Zedtwitz stated that "R&D is the single most dedicated corporate function to combine customer needs with new industrial practices and technology potentials to create new products, processes and technologies." this was not a lax statement. R&D ---> Creativity ---> Innovation is the process for which all new product development breakthroughs, marketing opportunities, and the future is created. Timing of these and the needs and desires of the marketplace is also a factor, it is the fundamental effort to focus on and leverage creativity that makes it all happen. 

During the legendary days and early years of the Xerox PARC labs, creativity was at the core of all activities as was symbols ( logos ) traditions ( roller skating parties in the labs), myths (stories of legendary lab experiments gone bust), metaphors ( jokes), rituals ( practical jokes), physical settings (off site adventures), etc., all aligned to the increased creativity of the labs efforts of pursing years of dedicated work into the real world. It is this focused creativity that pushes innovations to their natural progression - real world births. 

  

                    

   

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

   
      

###  

  ................................................................................ 

   

####

   
#iGNITIATE #Design #DesignThinking #DesignInnovation #IndustrialDesign #iGNITEconvergence #iGNITEprogram #DesignLeadership #LawrenceLivermoreNationalLabs #NSF #USNavy #EcoleDesPonts  #Topiade #LouisVuitton #WorldRetailCongress #REUTPALA #WorldRetailCongress #OM #Fujitsu #Sharing #Swarovski #321-Contact #Bausch&Lomb #M.ONDE #SunStar