Wednesday, 3 October 2018

Apparently Innovative Products Means Creative Storytelling

It might be just one of those things when it comes to beauty and the ability to convey this with a story in the light of the investment necessary for real engineering dominance but in the case of "innovation" it's creative storytelling that seems to trump it all.


In Product Creativity Assessment Of Innovations Considering The Creative Process the 4 basics of product capabilities are compared to each other: Engineering - technical advancement; Design - aesthetic appeal; Marketing & Storytelling - creativity level; and Finance - purchaseability are compared to each other. What becomes surprising is that somehow, storytelling and the ability to connect to ( but not specified ) different storytelling groups, Trumps the other more specific and measurable factors. Simply, art is what impacts ROI more than any other factor give a equalized product capability. With cases where there is a superior capability in the other 4 areas, when combined with storytelling there is even higher a jump in product desire. Art it seems trumps design again.





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Tuesday, 4 September 2018

Want Quick Creativity? It's Mostly Been Parametric But It Soon Might Be Par-Ai-Metric

Throughout history, it has almost always been pencil, eraser and paper that designers rely on to quickly translate raw idea and visual representations into objects that can be manifested and therefore sold. There have been countless hair dryers and waste paper baskets and the artistic capability of these objects allows for their constant sales and therefore the continual flow of capital and ROI to investors. The speed however which design can now be moved from paper through the design workflow has been radically altered after the introduction of Geometric Modeling, then Algorithmic, and then Parametric modeling. Due to the capability of Parametric or "stretchy" and later programmatic script based modeling this has allowed designers to create design quickly and adapt it to the changing whims of investors. However, this still requires an incredible set of design software and engineering capabilities. This however is radically changing.




In Creativity And Parametric Design Comparing Designers Cognitive Approaches With Assessed Levels Of Creativity we see the breakdown of 3 approaches: a) combined open design and parametric design provides better support for creativity than either the geometric or algorithmic approaches in isolation while b) simple text-based parametric design approaches produce more algorithmic activities, thus final design results are more unexpectedness which can also support creativity but leaves final outputs more likely to be rigid in their design language however c) In parametric design, the solution-driven approach (rather than the problem driven approach) is more effective for supporting creative outcomes as well as divergent thinking thus increasing the likelihood of unexpected designed results.





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Friday, 3 August 2018

Variety Is The Spice Of Life And What Makes Successful Products - But Only During Design

It's no surprise that variety without a functional capability is art, but when novel functional capability becomes a unique selling point within the design aesthetic of a product success is often well established. Via The Metrics Of Novelty, Variety, Quality, And Quantity Of Designs a model presented at a recent The INTERNATIONAL DESIGN CONFERENCE shows a rock solid model for the way to not only evaluate and measure design capability for novelty but the mechanisms of why and how it all can come together in successful products.




Make no bones about it, these details and models are not for the faint of heart, but like all initial research the transition between raw scientific understanding and a simple tool to utilize this functionality is the key to more specific ideation and selection of products to launch. High art, high design, and high couture production are only the 1st steps in the movement to design imagery and influences that take average products and make them best sellers





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Tuesday, 10 July 2018

Design and Innovation Does Not Shy Away from Conflict It Embraces It

Design is no stranger to conflict, it is the basis for the creative process, the force that drives the sometimes blatant necessity to be different - at the forefront of the state of the art. Art is, by it's definition the uniqueness necessary to differentiate one possible outcome for a configuration for success - or when all else fails to copy and slightly modify someone else's work. But what happens when complex groups are involved for the purpose of averaging a set of needs by customers who are not able to see the whole picture for products and services that they do not even know they need or want yet. This is where conflict for transformation change kicks in.




Skillfully defined by S.A.K. Friis and the Kolding School of Design in their analysis of Conflict As A Driver For Transformation In Creative Teamwork  we can see the full picture of the tools and mechanisms necessary to effect radical change in organizations, products, and services. This also knows no bounds for effecting innovations in R&D Labs where heavy
 investment costs can directly effect the success or failure of market changing endeavors.






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Tuesday, 5 June 2018

Influence, Novelty And Solution Generation - Making Design Evolution Happen

New products are often thought of as functional, and artistic projects for the sake of creation but the reality is functionality thinking limits. The reality is that variety, a significant difference is seen between nonfunctional ( desires ) and hard functional requirements. Limiting desires and room to move within the artistic space for design could not have been better identified by Emily Worinkeng, Shraddha Joshi & Joshua D. Summers 



The reality of the design world, architecture and often product definition and entrepreneurship is that nonfunctional requirements, typically captured as constraints on the design space ( user desires and the designers own interpretation of what is needed ) often serve ( as a measured quantity ) to not only enablers ideation but novelty and variety and as show in a few previous discussions here and with clients, clearly leads to an understanding of the mechanisms of disruptive design coming together to create successful products.  





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Thursday, 3 May 2018

When it Comes to Innovation, Obscurity is not Obstacle it's Opportunity

The process of innovation is hotly debated - too many outliers, too many obtuse definitions and too many origins however definition of innovation has never changed since the day the term was coined by Joseph Schumpeter with the definition of innovation connected directly to the applications of new technology, new material, new methods and new sources of energy thus effecting the over all capability of exiting designs, engineering and production in the market. The more a product changes causing demand to increase for the producer of a design, the more "innovation" is intended by his definition. But this is not enough. 


Factors such as design fixation, functional fixedness ( a cognitive bias limiting a person to use an object only in the way it is traditionally used), narrow verb associations, assumption blindness, and analogy blindness along with in the psychological attitude of designers and business creators means a change in view and the distant association view of a designed effort, product or service can mean an immediate change in the capability of a design and therefore who uses it but more, who buys it. In "The Obscure Features Hypothesis in design innovation"  we see the exact tools that can be used to take designs from the R&D Lab or the sketch pad to manufacturing and into the real world as either mass produced products or independent efforts. Either way, these tools show the way to increased design and innovation capability. 





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Wednesday, 4 April 2018

When Meta can Mean Multitudes, Revenue is not Far Behind

Innovation and design are not just for engineering products as when it comes to it's later counterpart in the process of breakthroughs, engineering, firms don't need to be R&D labs to create unique solutions. From lateral thinking to divergent thinking, tool cards and design drivers are mechanisms that can directly effect the creation of new breakthroughs and revenue streams in non regulated ( non pharmaceutical and non financial markets ) or areas where government intervention and state and local rules do not directly effect the outcome of getting "new" into the hands of those who are looking to make breakthroughs. 


In "Engineering meets creativity: a study on a creative tool to design new connections"  we see the capability of a system of simple creativity and problem solving that can radically alter the way innovation is executed inside small to medium sized firms as well as corporations. By utilizing Design to Connect tool cards and Design Drivers modules the raw capability to statistically have higher number of generated ideas (fluency) possibilities for innovations and a larger space of idea categories to be put into the hands of those needing to disrupt existing markets we see how multiple paths to new ROI streams for newly launched efforts can happen. Playing cards, does, in fact create value and not just at the blackjack table. 





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