Thursday 30 December 2021

NPD Success: Does Generic Mean Guaranteed? More Than You'd Think

In innovation ( the truly disruptive type ) success are often 20yrs in the making but not for NPD breakthroughs. This mindset ( true disruption vs. breakthroughs ) is often an intense debate with NPD efforts often focusing on innovation efforts where decisions made in new product launch efforts often require choosing launch decision options consistent with already-made launch choices and not that of the inconsistency situations often presented in innovation activities.


This can be expertly seen via the seminal work In Search Of Generic Launch Strategies For New Products where more than 600 firms were investigated in their efforts to deal with more than 1000 product introductions where almost 60% of the efforts succeeded and more than 41% failed and more than anything where we see appropriate pricing tactics which led to appropriate launch time implementations where offensive improvement launches focusing on improvements on current products were injected into markets with few competitors so as to erect competitive barriers. In these cases technology based ( in IP protection environments ) completely new products early in their product life cycles were able to establish a foothold and thus via broad product assortments, distribution channels using new brand names, meant lower distribution expenditures, and high-price skimming strategies to create average successes with product performance and financial goals met 1st over market acceptance goals

Further, a market-driven and less-innovative addition to existing lines for defensive purposes mentality, later in the product life cycle where many competitors already are present, it was these launches that received the lowest success ratings across nearly all of the performance criteria and something not often seen or accepted in the ( disruptive ) innovation models that many of us are familiar with. It is therefore that possibly, market-driven new-to-the-world projects are more successful with, lower price and a penetration / predatory pricing strategy rather than a high-priced, skimming system often employed by long range 20yr to develop disruptive innovation models.

In the separation and clear understanding of ( disruptive ) innovation and ( proactive ) new product development mindsets are some of the most important factors in understanding how firms who are able to consistently outperform those that mix these two efforts and toolsets thus using the correct magnifying glass for the right time based involvement is a key factor in successful efforts in these areas.

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Monday 29 November 2021

Years of The Future - How To Make Design Continue to Permeate Innovation

How can we continue to future proof the unknown? Design is often the way.The idea of design often includes the job, work, construction, activity, purpose, embodiment, and use of that which does not exist yet. It has encompassed critical path analysis, operations, and in the beginning many methods of the scientific approach as well as design science ( if such a thing can be said ) often coming very close to pure science and engineering rather than the larger imagery and poetry of broader ideas and thoughts which design is keen to involve itself. But is that enough ? Should there be more ? There always is. 
 

With larger efforts to integrate and shift to user participatory involvement, political, ideological, psychological, managerial, administrative, legal and economical aspects, a democratic model became part of the vocabulary of design and thus " innovation " as a mechanism for change entered into the minds of firms who put design front and center in their ethos for greater successes, but again why ? Could there be even more ? We are on that cusp of that focus. 
 
In Investigating Design we see how specific models of systematic design mindsets and toolsets can lay controlled and rectilinear way of seeing not only for design as a value added system and way of achieving specific outcomes as well as integrating a full poetic capability for an even greater value to those who use such systems. But in the next generation of change, we see the full possibilities of how emerging technologies such as classical AI, quantum computers implementing AI functionalities and yet to be discovered capabilities will push even further what design and design thinking can uncover for those that embrace such tools and emerging modalities. The future is clearly designed.



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Wednesday 27 October 2021

It’s with great pleasure we share the 20th anniversary of iGNITIATE !

Since 2001, the entire iGNITIATE team as had tremendous experiences designing, engineering and delivering innovation successes to our global clients, working closely with our world wide partners and building our international team through slow and steady growth – a testament to patience and focused persistence: the definition of design innovation.


We’d like to take the time to thank everyone involved in the evolution of iGNITIATE since it’s formation and here is to many more success with our global clients, world wide partners and outstanding international team ! 


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Wednesday 15 September 2021

The Challenge Of Responsible Design

Via Tabula Rosa what can be created? Anything. With no constraints what is possible? Everything. And, therein the difficulty.

iGNITIATE + deisgn + design thinking + advanced engineering = innovation breakthroughs

In the world of science, technology, and society, a specific design discipline sometimes referred to as STS exists as the intersection of not only the social impact but also that of usability when evaluating sometimes radical design possibilities. Should something not exist then it cannot be used, but if designed, it can, and even if that design does come into existence it may not be allowed to be used for sometimes specific government, corporate or other regulation. The designers job then becomes the tacit navigation of the complex aspects of needs to produce X design and the responsibility of the evolution that comes from said design efforts.

The balance ( for products focusing on ground breaking design and via ) the STS toolset lets us consider Underdetermination, Realm(s) of Possibility, Consequentiality, Political Construction, Competing Images, Ultimate Ends, and the Embrace of Patterns in the creation of the future that is unfolding. Where product & service designers may be primarily concerned with direct and short term current end user needs, in different modalities of design ( conceptual, future, disruptive, etc., ) a shift based mentality can be enabled and in doing so, the STS toolset can be engaged to expand the capability for radicality to emerge. We see this in detail in The Challenge of Responsible Design and as further expanded by the work of Donald A. Norman and Roberto Verganti as they explore the ideas and implementations of how incremental and radical innovation can be investigated and applied in design research for technological advancement when changes of meaning are taking place and or in unintended ways due to the systems and products that we are launching at an alarming rate. 

 

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Tuesday 31 August 2021

Breaking Design & Innovation Barriers in Cross-Cultural Design

Often the reality of inculcating new design paradigms from deeply embedded cultural queues is no small task. Until now. Or Then. Depending on how you look at it.


In a detailed, yet fluid enough system, A Case Study of a Cross-cultural Product Design Model helps to organize possible vectors for integrating Cultural Layers and Design features so as to create the balance necessary for successful design and innovation efforts as well as full fledged organizational change. From factors such as Physical / Material, Social and Spirtual/Ideal to Visceral, Behavioral, and Reflective we are able to use a new type of balancing act and which allows for the best of specific new design paradigms to emerge for either new product development or organization change. More specifically we see the capability to evolve such a model to be able to predict based on social and international standards possible design and functional capabilities yet to come.

 

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Monday 12 July 2021

Service Design - Making Moving To A Self Contained Mode Of Delivery Happen

Design itself has had major internal transformations via its capabilities but none so much over the past 70 years as with the emerging of a softer and more inclusive ways of connecting the dots of the future that local and global firms are enabling. But how?

Recently in Service Innovation Design in Cultural and Creative Industry we see how the evolution of the teams F's model: for “Function” ; “Friendly”; “Fun” ; “Fancy” and most recently for “Feeling" has greatly shaped the way that innovation and more specifically the service of delivering a ground breaking new capability continues to emerge and change while at the same time staying true to delivery of possible game changing end goal functionality thus increasing the value usability of what has been uncovered. Interestingly as more and more capability is centered around an integrated model of convergence in the design process, we see multiple models for the way evolution and granularity can work hand in hand to deliver the future we are evolving into.

  

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