Wednesday, 5 December 2001

Types and timing of inter-organizational communication in NPD

What does inter-organizational communication in a company during new product development intale? Gersick’s model comes with a full detailed analysis and concludes showing that specific inter-organizational communication is vital during the design process in order to maintain design objectives and to use resources appropriately. Here's how.  

Tuesday, 20 November 2001

Can a Machine Design?

Can a machine design? Ongoing research into this topic, says yes, but from the point of view of how reliant designers are with CAD and Rhino these days, fundamentally we see the nature of human design cognition with computes are an integrated whole.

However with in depth detail in CAN A MACHINE DESIGN? by Nigel Cross stemming back to his work in the early and late 70's we see how such capabilities might surpass human interaction and in many aspects how generative design is revolutionizing the way human designers work, letting them build things previously unimagined. Generative design, which can even be referred to as third self design is a process which uses computing power to conjure radical new designs automatically and as the technology is already designing everyday industrial components from seat belt brackets in cars to cabin partitions in passenger aircraft.

With generative design, engineers are no longer limited by their own imaginations or past experience. Instead, they are collaborating with technology to co-create more, better, with less: more new ideas, products that better meet the needs of users, in less time and with less negative impact on the environment.

There is growing concern that computers are replacing humans and that this will lead to job losses. But so far no one has been able to get to computers to design things that make us feel, which is such a core output in great design


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Friday, 5 October 2001

Rule Breaking in New Product Development – Crime or Necessity?

What does it mean when project managers and project members from Swedish companies delve into breaking the rules for products and services? In Rule Breaking in New Product Development – Crime or Necessity we see that breaking rules is an accepted necessity in order to realize new product development and that rules increase the risk of delay therefore strategies of rule breaking or rule modification are applied with specific frameworks to shepard design innovation and new product development efforts straight to ROI for developing firms.