Saturday, 26 April 2008

Variations in Perceptual Mapping & Design Necessity


How do we identify and codify specific design direction? How to Rate 100 Visual Stimuli Efficiently explores perceptual mapping by assessing two different approaches to sorting computer-based rating data. Using the hierarchical method and the divide-and-conquer method to evaluate consumer’s perceptions we see how there are strengths to both approaches including speed of processing the information versus interpretation of information gathered. Not to mention ROI based on outcomes.