Tuesday, 16 December 2008

Working together – cross functional teams for design ROI

An excellent study on Cross-Functional Cooperation with Design Teams in New Product Development we can see empirically that there are 11 critical factors for success in new product development process empathizing the positive relationship of these factors with cross-functional teamwork for an excellent model on how to make it all work together.

Sunday, 23 November 2008

Innovation diffusion. Only for the risk takers


Innovation diffusion is about the adoption of technology and the distribution of usable artifacts. It is successful when it has an international reach and global impact. Nevertheless, these innovations can be used for positive or negative ways as innovation diffusion is really a diffusion of choice. But is also this unpredictable influence that these innovations have which gives the greatest influence on contemporary culture around the world - only for the risk takers.

Thursday, 2 October 2008

Get ready for real time rendering


The Rendered Image – Designers Necessity details how today we are starting to supplant photography and photography is mimicking renderings with super cleaned and stylized images used for advertising and promotional use. The trend towards ‘hyper real’ has created images that are more like illustrations that reflective of the actual object.

Wednesday, 17 September 2008

Creating, Growing and Sustaining Efficient Innovation Teams


Radical innovation has become an important element in new product development and the management of innovation teams is increasingly important in order to maximize performance. How is it done? Creating, Growing and Sustaining Efficient Innovation Teams describes various structures for innovation teams and the results that each achieve further examining a profile study in order to illustrate the empirical evidence. Excellent.

Thursday, 14 August 2008

Identifying Untapped Creativity in Organizations – buried ROI


It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential and Practised Creativity - Identifying Untapped Creativity in Organizations shows you exactly how this can be done inside your organization by quantifying several necessary practices and provides a managerial guide to tapping this resources within a company.

Saturday, 19 July 2008

Anything You Can Do, I Can Do Meta


Who is Charles Simonyi? Possibly one of the worlds greatest programmers and a disenchanted soul for contemporary software programming who discusses his breakthrough: intentional software and the MIT article detailing all the specifications. A fascinating read for any programmer, NPD expert or designer.

Wednesday, 18 June 2008

Lego – the meta design tool of almost all designers


Legos are a design icon and still hold dominance in the toy market. Part of this is due to its precision in design (form and materials used) but also due to the enduring appeal of the possibilities it offers for ‘play’. But how did this all come about? Lego the icon explains this revolution.

Monday, 12 May 2008

Surprise! Made you Look! – Surprise as a Design Strategy

The use of surprise can elevate a product from the ordinary to the memorable. This article discusses the use of surprise in order to stimulate consumers and for product and brand recognitions. Surprise as a Design Strategy gives real examples to illustrate how the element of surprise can be achieved through the use of contrasts, mixing functions and captivating new shapes. Never a bad thing having specific steps to help out with the art of creativity and design ROI.

Saturday, 26 April 2008

Variations in Perceptual Mapping & Design Necessity


How do we identify and codify specific design direction? How to Rate 100 Visual Stimuli Efficiently explores perceptual mapping by assessing two different approaches to sorting computer-based rating data. Using the hierarchical method and the divide-and-conquer method to evaluate consumer’s perceptions we see how there are strengths to both approaches including speed of processing the information versus interpretation of information gathered. Not to mention ROI based on outcomes.

Saturday, 15 March 2008

Design Thinking and the Experience of Innovation


How are innovations in design lead by clusters of associated companies that are unified through their close geographical proximity to one another valued? By pulling collectively on local resources and knowledge base, these companies work together and are able to compete on a regional and global stage. Design Thinking and the Experience of Innovation details the mechanism to make that work for your firm and industry.

Friday, 15 February 2008

Designing for genders


Female Preferences in Design? When haven’t there been? By exploring aesthetic, functional and social associations in product design, Towards Female Preferences in Design – A Pilot Study details a mixed methodology study emphasizes gender perceptions towards objects, especially the female perspective. This article encourages further studies of gender approach towards design with recommendations of its usefulness in the health sector and other areas.

Wednesday, 23 January 2008

Sounds like….Design. Come again? Yes. Sound for ROI


Emotion and senses play an important part to how a design is received by the consumer, and Effects of Visual-Auditory Incongruity on Product Expression and Surprise takes this a step further to explore how sound effects a consumer’s relationship with the product. The results not only emphasized the relationship with product and its sound but also accentuated the expression of the object.