In a recent Creativity and
Innovation Management article we see the details of
The Last
Stage of Product Development -
Interventions in Existing Operational Processes the mechanism of how
to mitigate the interventionist push and alternative methods to smoothly
transition between the stress of NPD push inititaves inside an organizaiotn and
market uptake during new product initiatives. Simply: empathy for constant
change – the anthesis of the wait and see what’s coming model of most firms.
