Monday, 12 May 2003

The Last NPD mile: Innovation Interventionists errors & how to mitigate them.

In a recent Creativity and Innovation Management article we see the details of
The Last Stage of Product Development -  Interventions in Existing Operational Processes the mechanism of how to mitigate the interventionist push and alternative methods to smoothly transition between the stress of NPD push inititaves inside an organizaiotn and market uptake during new product initiatives. Simply: empathy for constant change – the anthesis of the wait and see what’s coming model of most firms.