How is it then to keep teams talking, and more
making sure that they are formally and tactily communicating across sometimes
disperse geographic environments? Technology? No. Micromanaging? No. Stimulating
the Potential: Creative Performance and Communication in Innovation Teams details 44 NPD teams in eleven companies,
and particularly surprisingly that interaction frequency and subgroup-formation
have negative relationship to team creativity. Why? Smaller is simply better.
Here’s how they do it.
