Friday, 23 September 2005

Creativity and the Exploitation of R&D – how to get your ROI straight out of design

How can you extract short-term R&D output and longterm R&D exploration of new technological goals? Focus on technological change, and second the control of complementary assets in the dominant design. And when that fails, innovate. Here’s how you can use Creativity for the Exploitation of R&D
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