Robust design can
provide flexibility and speed to bringing new product developments to the
market.By exploring the four
capabilities of robust design: functional, aesthetic, technological, and
quality-based, Exploring Robust Design Capabilities, Their Rolein Creating Global Products, and Their Relationship to Firm Performance argues for the strengths each provides in order to
improve performance and potential for organizational response and gives a full explanation of the models and their uses. Excellent tools for the innovation vanguard.
