Good Design = Good Business

So what does good design do for business? Does it increase sales? Develop awareness? Build Loyalty? Or more importantly, create permanent memories in the minds of those who use the designs a company produced to the point where that company's products become synonymous with "good"

With the work of the TLS system, an new design and manufacturing capability was investigated, a new design direction determined and sales and marketing was brought into the fold to determine if a completely new product could be launched.

In the Article "Good Design = Good Business" details of how, when and why this is the case, but simplification isn't enough and Thomas Lockwood, quite the industry luminary gives a decent review of why. The comments generated however, far outstrip the articles initial intent giving an excellent review of alternative models for "good" and of course "bad" design.