Often we are asked, "what is design innovation" and naturally the answer is juggling a bowling ball, a pink pong ball on fire and a chainsaw that is on. This is a very visceral answer to a challenging question which cannot be possibly described in any other way, without of course pulling out a pencil and bar napkin. More, the nature of design innovation has it's roots quite deep in that of "commercialization" and not just invention - THE key component to deign success.
Detailed here are some of the basic notions and of course capabilities of the design innovation process which all need careful juggled for true market breakthroughs. Another example is that of iGNITIATE's ShaRing system - a past success and design possibility for fun and interaction between those coming in contact with each other.