It's no surprise that variety without a functional capability is art, but when novel functional capability becomes a unique selling point within the design aesthetic of a product success is often well established. Via
The Metrics Of Novelty, Variety, Quality, And Quantity Of Designs a model presented at a recent The INTERNATIONAL DESIGN CONFERENCE shows a rock solid model for the way to not only evaluate and measure design capability for novelty but the mechanisms of why and how it all can come together in successful products.
Make no bones about it, these details and models are not for the faint of heart, but like all initial research the transition between raw scientific understanding and a simple tool to utilize this functionality is the key to more specific ideation and selection of products to launch. High art, high design, and high couture production are only the 1st steps in the movement to design imagery and influences that take average products and make them best sellers
