With the value of “new” often outweighing trial and error it’s not necessarily efficiency or timing that drives innovation. Fully contrary to the belief of efficiency as the primary driver of use, in many regards, innovation is not as easy as there must be a need to literally will an innovation into existence.
Throughout the history of science and/or engineering based innovation efforts, one of the prevailing values of the innovation cycle is that if X can increase efficiency, increase speed, decrease cost, it is valuable. That X can fall into any number of buckets from materials, user functionality, etc, it is an efficiency based mindset at play. Streamlining.
With that and in a Coherent Strategy for Innovation and Change we see a clear and present system of how Defend & Analyze / Prospect & React can create far more innovation value and where, in general ( via a sample size of more than 150 ) start to 5yr running innovation centric firms, if a reactor mentality was implemented, this produced the worst performance, i.e., 35% of organizations presented a decrease in their capability. Simply whether or not a firm or group has the capability to influence use, and as connected to the timing of said usage to innovate in a particular way, it’s often, more, the effort of constantly Prospecting for new use cases modifications that creates the push where breakthrough innovation takes place.
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