Design itself has had major internal transformations via its capabilities but none so much over the past 70 years as with the emerging of a softer and more inclusive ways of connecting the dots of the future that local and global firms are enabling. But how?
Recently in Service Innovation Design in Cultural and Creative Industry we see how the evolution of the teams F's model: for “Function” ; “Friendly”; “Fun” ; “Fancy” and most recently for “Feeling" has greatly shaped the way that innovation and more specifically the service of delivering a ground breaking new capability continues to emerge and change while at the same time staying true to delivery of possible game changing end goal functionality thus increasing the value usability of what has been uncovered. Interestingly as more and more capability is centered around an integrated model of convergence in the design process, we see multiple models for the way evolution and granularity can work hand in hand to deliver the future we are evolving into.
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