However with in depth detail in CAN A MACHINE DESIGN? by Nigel Cross stemming back to his work in the early and late 70's we see how such capabilities might surpass human interaction and in many aspects how generative design is revolutionizing the way human designers work, letting them build things previously unimagined. Generative design, which can even be referred to as third self design is a process which uses computing power to conjure radical new designs automatically and as the technology is already designing everyday industrial components from seat belt brackets in cars to cabin partitions in passenger aircraft.
With generative design, engineers are no longer limited by their own imaginations or past experience. Instead, they are collaborating with technology to co-create more, better, with less: more new ideas, products that better meet the needs of users, in less time and with less negative impact on the environment.
There is growing concern that computers are replacing humans and that this will lead to job losses. But so far no one has been able to get to computers to design things that make us feel, which is such a core output in great design
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