Thursday 14 August 2008

Identifying Untapped Creativity in Organizations – buried ROI

 

It’s not easy to use an equation model to evaluate the validity of creative potential versus practiced creativity, but Creative Potential and Practised Creativity - Identifying Untapped Creativity in Organizations shows you exactly how this can be done inside your organization by quantifying several necessary practices and provides a managerial guide to tapping this resources within a company.

Saturday 19 July 2008

Anything You Can Do, I Can Do Meta

 

Who is Charles Simonyi? Possibly one of the worlds greatest programmers and a disenchanted soul for contemporary software programming who discusses his breakthrough: intentional software and the MIT article detailing all the specifications. A fascinating read for any programmer, NPD expert or designer.

Wednesday 18 June 2008

Lego – the meta design tool of almost all designers

 

Legos are a design icon and still hold dominance in the toy market. Part of this is due to its precision in design (form and materials used) but also due to the enduring appeal of the possibilities it offers for ‘play’. But how did this all come about? Lego the icon explains this revolution.

Monday 12 May 2008

Surprise! Made you Look! – Surprise as a Design Strategy


The use of surprise can elevate a product from the ordinary to the memorable. This article discusses the use of surprise in order to stimulate consumers and for product and brand recognitions. Surprise as a Design Strategy gives real examples to illustrate how the element of surprise can be achieved through the use of contrasts, mixing functions and captivating new shapes. Never a bad thing having specific steps to help out with the art of creativity and design ROI.









Saturday 26 April 2008

Variations in Perceptual Mapping & Design Necessity

 

How do we identify and codify specific design direction? How to Rate 100 Visual Stimuli Efficiently explores perceptual mapping by assessing two different approaches to sorting computer-based rating data. Using the hierarchical method and the divide-and-conquer method to evaluate consumer’s perceptions we see how there are strengths to both approaches including speed of processing the information versus interpretation of information gathered. Not to mention ROI based on outcomes.

Saturday 15 March 2008

Design Thinking and the Experience of Innovation

 

How are innovations in design lead by clusters of associated companies that are unified through their close geographical proximity to one another valued? By pulling collectively on local resources and knowledge base, these companies work together and are able to compete on a regional and global stage. Design Thinking and the Experience of Innovation details the mechanism to make that work for your firm and industry.

Friday 15 February 2008

Designing for genders

 

Female Preferences in Design? When haven’t there been? By exploring aesthetic, functional and social associations in product design, Towards Female Preferences in Design – A Pilot Study details a mixed methodology study emphasizes gender perceptions towards objects, especially the female perspective. This article encourages further studies of gender approach towards design with recommendations of its usefulness in the health sector and other areas.

Wednesday 23 January 2008

Sounds like….Design. Come again? Yes. Sound for ROI

 

Emotion and senses play an important part to how a design is received by the consumer, and Effects of Visual-Auditory Incongruity on Product Expression and Surprise takes this a step further to explore how sound effects a consumer’s relationship with the product. The results not only emphasized the relationship with product and its sound but also accentuated the expression of the object.

Friday 14 December 2007

Good Materials = Good Design

 

The fundamental material of a product is essential to its success, it effects performance as well as customer’s reaction to it and its value and Materials in Products Selection - Tools for Including User-Interaction in Materials Selection describes the Materials in Products Selection (MiPS) tool framework and how this tool can be used to optimally select the correct material for a product.

Wednesday 14 November 2007

Big (Design) Brother is all in our heads

 

Subliminal Search: A brain monitor could vastly improve image analysts’ efficiency is an excellent framework for harnessing the brain’s superior power to register anomalies through new technologies. In light of heightened security and terrorist alerts in the mid 2000’s, we see how the development of the C3Vision system that would identify suspicious individuals abd also consumer behavior across the new product development time to market model. The implications of this development can be used in other screening process as well and here is how that can be done.

Saturday 13 October 2007

Design is Evil – Morbidity Sells

 

Focusing on the ugly ducklings of the design / art world, Momento Mori brings to light their dark, social commentary manifest through design. By using morbid imagery, unconventional materials and sensationalist imagery, designers question society’s taboos, especially about death. And it sells.

Wednesday 12 September 2007

Crashing design art. It’s big business

 

Profiled by ICON magazine we see Marc Newson describing his working history as a product designer and how his realization of limited art work with Gagosian Gallery fits into his creative framework. The exhibition was a turning point for design when art collectors suddenly sat up and took notice of a demand created by and for these individuas. This exhibition also provided a framework for Newson to develop experimental and egotistical works and he’s laughing all the way to the bank.

Sunday 12 August 2007

Getting your Designs, Worth

 

User value - competing theories and models is an excellent way to explore the various components of value and evaluates the different properties that define it for new product development activities. User-centric  approach to design, time based modeling and several other accessible functional design systems and how they effect ROI are shown. An excellent read.

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