Understanding how ratings systems and how they impact the data and perceptions of performance is they key to new product launches. Exploring Consumer Perceptions Of Product Innovativeness details a rating system to defines product innovativeness (PI) serving as a benchmark in order to assess other perspectives on product innovativeness, especially from the consumer angle. When it comes to details, empirical evidence is always an excellent way to NPD efficacy.
How does design impact a product’s ROI? More than you think. Via 2 different Dutch manufacturing industries – home furniture and precision instruments empirical evidence shows selected firms increasing ROI directly – an emerging trend in precision industries. These findings in an excellent article to purchase show that industrial design had a direct and positive effect on company performance, especially with new innovations for industries concluding that “industrial design” itself can be taken to a managerial level to include design strategy which is the basis for increased ROI on a firms full level of market performance and investability.
For a comprehensive review on the research and literature surrounding innovation speed, Innovation Speed: A Conceptual Model of Context, Antecedents, and Outcomes details a comprehensive guide to increasing the speed of innovation (a positive impact on performance/ROI) and ways to have it effected organizational structures assuring a quantifiably impression the overall success for a product and development of new firms.
Design hacking is increasingly becoming an important part of the industry but what does it mean? Referencing anything from DIY design projects, to parasite products, to upcycling, etc, this movement is equal parts about sustainability and resourceful creativity as it is subversive. Design Hacking – Making it happen for your products details how hacking labs around the world (and London’s slow uptake on it) is the greater implication for firms NPD efforts and how to turn it into ROI for your firm.
Bruno Munari’s iconic 1971 book, Poynor goes details Maestro Munari’s career. From his departure from fine art to design, to his playful self deprecating approach to design, Munari was an eccentric character with a subversive way of thinking which would be inspiring to the contemporary designer and firms wishing to embrace the ROI that only a maestro can create. A collection of essays, Design as Art is a must read.
A further in depth study into the life of a product, a qualitative guide for product life cycles is the determining factor to product success via the identification of six life phases of a product and comparing it with six qualitative phases of the design process. Phases of Product Development – A Qualitative Complement to the Product Life Cycle details how NPD and formative design can predict the economic life cycle of objects and the beautification of output due to the design process.
Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation defines a definitive description of what these units entail. Through a case study of an exploratory unit in an automotive firm, the concept of the unit is defined along with the role of its members and the way they communicate their ideas.
Sustainabity and reuse in design is a poignant topic at the moment and the concept of parasite design presents a new perspective. Instead of replacing an object, why not add a component to existing objects that makes a new whole and gives that object a second life. Not only does this practice raises the question of the lifecycle of objects but also increases the sustainability of them. Guilty design? All depends if you require engineered replacement in your new products or if you design and produce for the long-term.
Innovations are rarely used in the manner that they are intended, often developments evolve into tools in unorthodox capacities. The author recommends TRIZ-oriented awareness in order to find alternative applications for innovations. Here’s how to make Attribute Domain Matrix Modeling work inside your organization.
The Interaction Design Research Triangle details the triangular interactive design approach Design Practice + Design Studies + Design Exploration as a mechanism to increase firm ROI by conducting research and interacting as whole. Offering a solution to design practices as it guides organizations with interface to industry, academia and the world at large it is an excellent framework and well established in the marketplace.
Digital art has been an expanding field since the mid 1990s; however, it is now taking cues from the digital gaming industry. Though the use of complex algorithms and inspiration from gaming narratives, these new art forms are creating complex new digital environments. Where will be the boundaries between gaming and art in the future? Art Games gives a good indication of how it’s all evolving.
Though occasionally used, innovation audits are not a widely practiced trend. Innovation Audits: Learning Tools for increased ROI: A Case Study of Enhancing High-Involvement Innovation details the benefits of this practice and describes how they can be effectively used to improve innovation in small to medium sized companies as well as for educational processes to increase ROI. The whole point of design.
