Why is Design and Money Useful? ROI. Here's why....

There are only a few that can claim to wield the 3 primary disciplines for "innovation": business, engineering, and design and John Maeda is one of these people. How does he do it? By doing it.

Maeda is no newbie to the necessity of the 3 pillars of innovation: BED - Business Engineering and Design. Past Head of MIT Media Lab and RISD, now Venture Partner at Kliner Perkins, Maeda sits with the vocabulary of all three necessary disciplines to create market successful breakthroughs. In a recent Fast Company article Maeda talks about design "moving from being costly to being worth the cost" and therefore making money. Finally the US is realizing what Itlay has known since the dawn. Art has value. Described by Alberto Alessi in a similar Fast Company artlicle, Failure is Glorius and reverberated by Lisa X. Smith from Uniliever's Venture Labs at the True Start Venture Capital Converence the point is that design thinking, R&D and new product art all come together to produce incredible results. AirB&B being the perfect example or that of the new brand E-My by Guzzini. 

                               

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How is size & usability hand in the mobile glove? Here’s how…

How does the size of a hammer change over time with the usability of the device? How does an orange juice squeezer make an Italian design house even more famous? Size and Usability.

 

In a recent Core 77 Article in Mobile Design and Design Usability we see the detailed capability of handheld devices of varying sizes and the mechanisms and design requirements necessary to create future applications. More specifically we see the physical capability of users and the way their gestural capabilities influence application development.

 

                

 

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Want to start an innovation revolution that lasts? Here’s how…

It’s often that a revolution can change the landscape of a country or it can fade as fast as the latest boy band. Re-innovation vs. true Innovation is an unlikely argument. And not for marketing.

In a recent INSEAD article the discussion turns to “How to Market at Revolution” the argument becomes if marketing is the correct tool for leading consumers from one path to another more “innovative” behavior. This negates the necessity for the true definition of innovation to be discussed. New Product Development and Market changing innovation are two different things and must be delineated as such. The above article draws light to the explicit need to do so. Else, “innovation” is just New Product Development and certainly not worth the title.

 

               

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